What is a Sales Funnel and Why Do I Need One?
The word funnel is often heard in business circles these days. A sales funnel or marketing funnel is defined as the process a business leads customers through to buy its products or services.
A CustomFunnel is an integrated set of tools and components that we create for you to implement an automated sales process in your business. It attracts leads and converts them into happy customers or clients for your business. It's an automated marketing machine that works 24/7 to convert website traffic into sales.
As the name CustomFunnel implies, each funnel we build is custom designed for the unique needs of your business. The exact components in your funnel will depend on your situation. Here are some of the most common elements.
Funnel Element #1: Lead Generation Report (Lead Magnet)
The first step in any successful funnel is to attract qualified leads into the funnel. There is no better way to do this than a high-quality report to give away to your prospects.
Your new Lead Gen Report will be informative, help your prospects solve a problem they face, and guide them into the next step of your funnel.
Think of this as a way to warm up your leads to your main offer. Getting this step wrong can condemn your whole sales funnel to failure.
We will put our 30+ years of combined experience selling online to work designing the perfect lead generating report for your market. (in some cases another type of lead magnet such as a checklist, template, or worksheet might be a better fit for your offer, and we will create that instead.)
Funnel Element #2: High-Converting Landing Page
Your lead generating report is useless if you can’t convince your visitors to download and read it. That’s where your landing page (also known as an optin page or squeeze page) comes into play.
On this page, we will use highly-persuasive copy to get your visitors to give you their email address in exchange for downloading your Lead Gen Report. (Our in-house copywriter is a Certified NLP Practitioner and can't help but write compelling copy.)
We will use proven persuasion techniques to ensure the highest percentage of visitors sign up to get your free report or lead magnet.
And from there…
Funnel Element #3: Webinar
From the free report or lead magnet, your prospects will be funneled into the webinar and through follow up emails after they sign up.
The webinar will give your prospects even more information on your topic/market/offer, and subtly plant the seed for your main offer - whether that is to make a sale from the webinar directly, or to get qualified prospects on the phone so you can sell your services in person.
Then, at the end of the webinar, we will give a persuasive call to action - while still providing quality information - to push your viewers to take the next step.
That next step could be registering for a strategy session or consultation call where you discuss the problems they are facing and how you can help them (and sell them your service/product), or sending them directly to your sales page so they can buy what you have to offer.
Speaking of your sales page…
Funnel Element #4: Video Sales Letter
It has been proven that video is the best way to close the sale for many types of offers, especially in the age of ever-shorter attention spans. We will put our 30+ years of selling experience to work in crafting the perfect video sales letter for your offer.
We will hit on all the important aspects of your offer - the biggest pain points your target prospects face, how your product or service addresses those pain points, and the benefits of your offer to them.
At the end of this video sales letter, your visitors will have no doubt that your offer is the best solution to their problem.
Funnel Element #5: Email Sequences for All Aspects of Your Funnel
We will write follow up emails for every step of the funnel. This includes emails your prospects will receive after they sign up for your lead magnet to make sure they move on to the next step in your funnel.
This also includes all emails to use in promoting the lead magnet, webinar, webinar replay, and video sales letter.
Funnel Element #6: Integration Into Your Existing Autoresponder or CRM Software and Shopping Cart
After writing highly-effective email sequences for you and getting your approval of them, we will set them up in your autoresponder or CRM (Customer Relationship Management) software and connect the software to the pages we build for you.
We will work with whichever autoresponder/CRM software you use. We have years of experience with all of the popular services, including Aweber, InfusionSoft, Ontraport, MailChimp, GetResponse, Drip, ActiveCampaign, and many others. We want to make things as easy as possible for you, so we will work with the software you have in place, or if you don't have one, help you choose one and set up your account.
We will also connect the payment buttons in your funnel to your shopping cart, payment processor, or e-commerce platform of choice, including InfusionSoft, 1ShoppingCart, PayPal, Stripe, Shopify, WooCommerce, SamCart, ThriveCart, or any others. (If you have one we haven't used before, we have the technical skills to figure it out!)
Funnel Element #7: Proven Website Design For All Pages
We will design and build all the web pages in your funnel with the best practices in mind. We consistently study the highest converting offers, and are able to adjust your campaigns accordingly.
The pages we create for you will be responsive, meaning they will look great on mobile devices, not just laptops and desktop PCs. This is especially important as more and more people use their tablets and smartphones to surf the Internet, read their email, and make purchases.
Funnel Element #8: Professional Ad Management
Unlike some companies we don't just hand over your funnel and leave you on your own to figure out what to do with it. Too many business owners learn the hard way that a funnel by itself, no matter how well designed, is useless without targeted traffic. It doesn't matter how beautiful your website looks or how well-written the copy is if no one sees it. (Too many web designers or funnel building services "forget" to inform clients of this important concept. We tell you about it right from the start.)
For this reason, all of our funnels include an initial period of professional Facebook advertising management. One of our Facebook advertising experts will write your ads, target them to the appropriate audiences, monitor the performance, and adjust your campaigns for better results for that initial period. Our expert will do this right in your Facebook ads account so you can see what is happening and will have access to the ad history. You simply pay Facebook directly for the cost of the advertising. After the initial period, you can choose to stay with us, find another expert, or manage your ads yourself.
Funnel Element #9: Business Growth Opportunities Analysis Report
As experienced marketers, we love to overdeliver and go beyond what a typical funnel-building service offers.
As we get to know your business and build your funnel, we can't help but think of other great ideas to grow your business beyond what the funnel does. These ideas could include new products or services you could offer, other marketing strategies, more ways to get traffic to your website, or joint ventures you could do. As your funnel is being completed, we will write a customized report with these ideas so you will have them in one easy-to-read document. Your report will also contain a description of your funnel for future reference.
We would love to speak with you about how a CustomFunnel could help your business. Just click the button below to get started. That will let you schedule a time to speak with us directly and answer some questions so we can better prepare for your call.